The studio on wheels got its logo’s [video]

A short time ago, I decided to temporarily drop one day of UX work, to get things done for Robotvilla. (Read more about that decision in my Robotvilla day blog post.) My first real Robotvilla day is therefore dedicated to decorating the Kids Tech Studio with the official Robotvilla logo’s. It was a very special day for me because the logo design I’d made a while ago, finally came to life in the studio! It took a while because I decided to register the name and logo. The registration process took months before it officially got registered in the books. Yup, I’m allowed to put a ® sign in the logo.


Robotvilla logo

Logo design process

Together with my son Vico (then 3,5 years old), I designed the little robot, which lives inside the R of the Robotvilla logo. The robot even has a name: “Muizernaik.” I remember that Vico and I sat together and I’d draw figures on a piece of paper, asking Vico: “What kind of head should our robot have? A Circle? Square? Half a circle?”. Vico drew his own figures to make clear what he wanted, and that is how Muizernaik came into life.

A4tje met viltstift tekeningen van VicoPhoto: How little robot “Muizernaik” came to life (2015)

The guys from graphics design bureau Elway Designs in Hilversum, The Netherlands, did a great job in putting the logos on the studio, as you can see in the video above. I’m very happy with the result, and I don’t think I’ll drive around unnoticed with this artwork on the studio. This was another big step in the right direction!

Robo greets,


Also, a nice read: the idea behind Robotvilla.

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.